To coincide with the launch of their new e-commerce site, everyones favourite model activist and expert poser, Coco Rocha, is set to take over Sass & Bide’s online world.
For the next 5 days (well from January 28th onwards) Miss Coco will be posting candid pictures of herself styled up in Sass & Bide’s new ‘Loveshady’ collection. This takeover will allow us to preview the new collection as well as get a sneak peek into the daily life of one of the worlds most in-demand models. This whole venture is a first for Sass & Bide, and we have to say, it is pretty genius. Coco is (seemingly) one of the coolest models/personalities out there and is sure to bring a huge following to the brand.
Coco will post new looks daily – styled & shot on the move – using only a handheld camera & her natural surroundings. All content will be posted on sass & bide’s social media channels, with a live feed through to sassandbide.com
Followers will also have a chance to win two looks worn by Coco (from the SS13 collection) by entering the draw at sassandbide.com
AND: During the takeover period (January 28 – February 1) sassandbide.com will be offering free shipping internationally!
Lucy Korn
