Glassons unveils a new ‘look’ in their recent season preview presentation.

Glassons has undergone some what of a style overhaul of late. It all started way back when they completely refurbished their Queen Street shop, rebranding it as the brands ‘Flagship’ store. Since then, with the help of a brilliant design and styling team (and of course Bloggers), Glassons has gone on to completely re-invent itself. In fact, whether they take it as a compliment or not (it definitely is one), we think that Glassons is quickly becoming New Zealands answer to Topshop.

But don’t just take our word for it, take a look at this preview of their latest lookbook and see for yourself:

This genius new direction has been spearheaded by Glassons Creative Director Adam Bryce and coincidentally, Stylist Zara Mirkin who is, in herself, a true genius.

This whole thing kind of excites us, if there is anything that NZ is lacking it’s great High Street shopping (materialistic statement right there). We can’t wait to see what Glassons comes up with next!

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Lucy Korn (Blog)