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This Is What Google Thinks About Women

written by lucyfreyakorn October 22, 2013

UN Women Show Gender Inequality is a Worldwide Issue – Still.

This is one of the best campaigns I have seen in the longest time. It is simple, clear, effective and, more importantly, brings to light the troubling ubiquity of sexism.

Using Google’s autocomplete feature, with prompts like Women shouldn’t/cannot/need to/should, UN Women have revealed what many Google uses are typing into their search bars right now, today, in 2013.

autocomplete-sexism4

autocomplete-sexism1

It’s pretty disturbing stuff isn’t it, that still, with all the breakthroughs and the leaning in, women are still viewed this way. We cannot speak in church, we shouldn’t have rights, we need to be put in our place.

I can’t even deal.

autocomplete-sexism2

autocomplete-sexism3

Oh and incase you were wondering what you would get if you did the same thing with men:

a_3x-horizontal-3 a_3x-horizontal-2 a_3x-horizontal-1 a_3x-horizontal

Yeah. Pretty much says it all.

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