Home Label to love New Label To Love: Surfclub

New Label To Love: Surfclub

written by lucyfreyakorn November 9, 2015

by Lucy Korn 

An NZ label that celebrates the cool and the simple (and Pamela Anderson)SC_SSgold_86_of_113_2048x2048

This happens to me often; I’ll lock onto a piece of clothing or the idea of a piece of clothing, and I’ll obsess over finding and acquiring it, only to discover, after lengthy amounts of time spent trawling the internet, that said piece just doesn’t exist. Or, if it does, it’s wildly out of my price range. Then, just as I am about to resign myself to the fact I obviously was never meant to have a fire-engine red, scooped back, Pamela Anderson-Esq swimsuit that doesn’t have the words ‘Bae Watch’ emblazoned across the chest, that exact thing turns up in this week’s Viva.

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Thank you, universe! Thank you, Surfclub! (Thank you, Zoe Walker).

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For the uninitiated (as I was) Surfclub is a new NZ born, Mount Maunganui bred Swimwear, lingerie, and loungewear label founded by two friends, Nicola and Claire.

www.surfclublabel.com

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