If there were an award for the best New Zealand fashion label, Karen Walker would definitely take the cake. Oh wait…
Last week Karen Walker was voted Best Fashion Label in Metro Magazine’s ‘Best of Auckland’. And with reason, Karen Walker is undoubtedly one of the most influential fashion designers right now. Her brand has become a household name in New Zealand and has gained some serious street cred overseas with celebrity fans such as Kate Hudson, Whitney Port, Rihanna, Katie Holmes, Lauren Conrad, Alexa Chung, Gwen Stefani, Anne Hathaway and Beyonce Knowles rocking her designs! No big deal.
Not only are Karen Walker’s designs of the hook, so are her campaigns! Edgy, on trend and always bringing a hint of wit, they definitely make you look twice.
I was a huge fan of this year’s sunglass range which featured two collections, and two campaigns! The first featured some smoking hot models, all aged between 65 and 92 while he second used some seriously stylish children (can I adopt one?). This concept is so cool, challenging our perceptions of youth and beauty in modern media. Go Karen go! Both campaigns were shot by Ari Seth Cohen and include a question and answer series with each of the models adding personality and emotion to the campaign. Genius. I bet all my cookies Karen Walker wins next year too!
Liz xo