Queen B strikes again.

Every now and then there comes a person so famous, so undeniably talented that they need no advertising budget. Right now, in 2013, that person is Beyonce.

Mother B has just dropped a new album comprised of 15 never before heard, never before (strategically) leaked, songs AND videos. This album, titled Beyonce (because, of course) was kept completely secret. No singles, no ads, no promos, no interviews, no nuthin’.

Why? Because Bey has grown tired of all the hype:

“I didn’t want to release my music the way I’ve done it, Beyoncé explained in a press release. “I am bored with that. I feel like I am able to speak directly to my fans. There’s so much that gets between the music, the artist and the fans. I felt like I didn’t want anybody to give the message when my record is coming out. I just want this to come out when it’s ready and from me to my fans.”

That and her people wanted to see just how much ‘hype’ could be generated without them having to lift a finger.

.

Lucy x

P.S. This Album will top the charts next week, I bet you.